Frequently Asked Questions
What is the FoodMark® program?
FoodMark® is a confidential data-sharing program that benchmarks the financial and statistical information of on-site campus Dining Services. It is the only service of its kind.
To date, over 150 colleges and universities have participated in the data exchange, establishing industry standards for Key Performance Indicators in Board and Retail Dining outlets.
With this valuable data in hand, clients are able to identify and implement improvements to their methods and practices using monitoring tools, internal reports and external comparisons, as well as knowledgeable recommendations and support to campus Dining Services liaisons and administrators.
The FoodMark® program has developed proprietary criteria, tools, a glossary of terms, and systems to support benchmarking processes in campus Dining Services.
FoodMark® is nationally recognized as the industry standard in Dining Service Benchmarking. Our standards have been adopted by the Society for Foodservice Management. FoodMark® uses the ASQ International Clearinghouse Code of Ethics for confidentiality and distribution.
Who is a typical FoodMark® client?
Identified by the client, your representative may include:
- Vice President of Finance
- Director of Auxiliary Services
- Director of Student Affairs
- Dining Service Director
What types of services does FoodMark® compare?
Initially, Board and Retail programs are reviewed. As the program develops, Catering, Conference Centers, Concessions, Convenience Stores and other services may be added, as the client prefers.
Can your data be compared to other colleges and universities?
Comparing data is one of the goals of FoodMark®. Data may be “sorted” in many ways, including the size of the student population, geographic area, the type of institution, affiliations, types of service, and more.
How is my confidentiality protected?
Campus Dining, Inc. signs a confidentiality agreement with each client. Only you see your specific data. Shared data is provided in aggregate form only.
Can you help me with specialized requests and/or reports for our campus leadership?
Yes! That is one of the goals of the FoodMark® program. Frequently, leadership may request specific information to support business development activities or for presentation to trustees. FoodMark® will assist you in gathering the necessary information and provide the summary data to support you.
What does it cost?
There is an annual fee to participate in FoodMark®. It is based on the number of locations and services you wish to have included.
What is my financial guarantee?
If you do not see value in the FoodMark® program by the end of the first year, your money will be returned upon request.
How was FoodMark® introduced into the college & university market?
Initially, more than one year of data gathering and product development took place in order to launch FoodMark® in colleges and universities. We visited and interviewed Auxiliary Services, Financial Administrators, and Dining Services professionals in the field, sampled and prepared database adaptations, participated in trade shows to conduct surveys, and facilitated focus groups of major colleges and universities.
Because of this careful process, FoodMark® was successfully launched and continues to grow – successfully demonstrating to colleges and university Dining Services how to attain maximum value at minimum cost.
Who is Campus Dining, Inc.?
Campus Dining, Inc. was incorporated in 2003, after years of doing business as a subsidiary of Corporate Dining, Inc. Campus Dining, Inc. was incorporated in order to develop and expand the research activities of FoodMark® in college and university Dining Services throughout the United States.
Who is Corporate Dining, Inc.?
Formed in 1986, Corporate Dining, Inc. is a national project management consulting firm and the developer of the FoodMark® program. Corporate Dining, Inc. conducts over 80 projects annually and supports a Dining Service benchmarking community of over one hundred U.S. companies. Please visit the website at www.corporatedining.com.
|
